SEO · AEO · GEO — Search Everywhere Optimization
SEO Services That Put Your Business Everywhere Customers Search
Search no longer means just ten blue links. Your customers ask Google, ChatGPT, Perplexity, and Gemini — and check the map pack before they call. Digitex Crew is a Toronto SEO agency (North York office, 1315 Finch Ave W) that optimizes for all of it: classic SEO, AI answers ( AEO), and generative results ( GEO) — with local campaigns across the GTA and national campaigns across Canada, starting with a free audit.
Why this matters
Search Still Decides Who Gets the Call — It Just Looks Different Now
Every buying journey still starts with a question. What changed is where the answer comes from: a ranked page, an AI-generated response, or a map with three businesses on it. The numbers below are why modern SEO covers all three.
53%
of all website traffic comes from organic search
BrightEdge research
~60%
of Google searches now end without a single click to a website
2025 zero-click studies
4.4×
higher conversion rate from AI-search visitors vs. traditional organic
Semrush, 2025
76%
of people who search “near me” on a phone visit a business within a day
Google consumer data
The new search landscape
SEO vs AEO vs GEO: What Each One Is and Why You Need All Three
People haven't stopped searching — they've spread across three surfaces. A campaign that only ranks blue links misses the buyers who now ask an AI assistant first. Here is exactly what each discipline means and how we run it.
Search Engine Optimization
Ranking your pages in classic Google results — the ten blue links, featured snippets, and image/video results.
Organic search is still the single largest source of website traffic. The #1 organic result alone earns about 27.6% of all clicks, and rankings compound: a page that wins today keeps producing visits for years.
- Technical health: speed, mobile usability, crawlability, schema
- Keyword-mapped pages that match real search intent
- Content depth, internal links, and on-page refinement
- Authority building through links, PR, and brand mentions
Answer Engine Optimization
Getting your business cited when people ask AI assistants — ChatGPT, Perplexity, Gemini, Copilot — instead of typing keywords.
AI assistants passed 900 million weekly users, and visitors they send convert about 4.4× better than traditional organic visitors. Gartner predicts traditional search volume will drop 25% by 2026 — being the answer is the new page one.
- Q&A-style content that mirrors how buyers actually ask
- Clear, extractable definitions, steps, and pricing blocks
- llms.txt, feeds, and structured data AI can parse
- Original stats and proof AI engines prefer to cite
Generative Engine Optimization
Shaping how generative engines — Google AI Overviews, AI Mode, map-based assistants — describe and recommend your business.
AI Overviews already appear on roughly a fifth of searches, and they pull from entity signals: consistent business data, reviews, citations, and corroborating mentions across the web. If those signals are weak or contradictory, AI describes your competitors instead of you.
- Entity consistency: identical NAP everywhere it appears
- Review velocity and rating management across platforms
- Corroborating mentions: directories, PR, local press
- Location and service pages that ground you in your market
What Is Local SEO?
Local SEO is the practice of optimizing a business to appear in location-based search results — the Google map pack, ‘near me’ queries, and searches like ‘plumber North York’. It combines your Google Business Profile, reviews, citations, and location-specific website pages so nearby customers find you before competitors.
For a Toronto small business, local SEO is usually the highest-ROI marketing channel available: the people searching are ready to call, and the map pack shows your reviews, hours, and phone number before they ever reach your website. Our 90-day local SEO playbook walks through exactly what that work looks like week by week.
Six Pillars of Our SEO Services
One integrated campaign covering every surface your customers search — engineered so each pillar makes the others stronger.
Technical SEO
Site architecture, Core Web Vitals, mobile usability, schema markup, and index-friendly code so every engine — classic or AI — can crawl and understand your pages.
Content & On-Page
Keyword-mapped service pages, location pages, and blog content that answer the questions your customers actually ask — written for humans, structured for machines.
Local SEO & Maps
Google Business Profile optimization, citations, review strategy, and neighbourhood pages that win the map pack and 'near me' searches across the GTA.
Authority & Digital PR
Links, local press, and brand mentions that build the trust signals both Google's algorithm and AI engines use to decide who deserves to rank — and who deserves to be cited.
AEO — AI Answers
Answer-first content blocks, structured Q&A, llms.txt, and citation-worthy original data so ChatGPT, Perplexity, and Gemini name your business when buyers ask.
GEO — Generative Visibility
Entity consistency, review generation, and corroborating mentions so Google AI Overviews and generative assistants describe your business accurately and recommend it confidently.
Our Process, Step by Step
Every campaign follows the same five steps. You always know what happened last month, what happens next, and what it is doing for your phone volume.
- STEP 1
Audit & search map
We crawl your site, benchmark your top three competitors, and map every surface your customers search — Google keywords, AI-assistant questions, and 'near me' queries — into one prioritized plan.
- STEP 2
Technical & on-page fixes
Speed, schema, titles, headings, internal links, and mobile usability get corrected directly on your site — the foundation both classic rankings and AI citations depend on.
- STEP 3
Content & authority
We build the pages your market needs — services, locations, answers — then grow reviews, citations, links, and mentions so engines treat you as the obvious choice in your category.
- STEP 4
AEO & GEO activation
Answer-first content blocks, structured data, llms.txt, and entity clean-up go live so AI assistants can find, parse, and cite your business when buyers ask for recommendations.
- STEP 5
Report & refine
Every month you get rankings, traffic, calls, and AI-visibility tracking in plain language — plus next month's priorities. No jargon, no vanity metrics.
Why Businesses Invest in SEO, AEO & GEO
- Rank for the searches buyers actually run — on Google, in AI answers, and on maps
- Show up on Google Maps and local 'near me' results across the GTA
- Get cited when customers ask ChatGPT, Perplexity, or Gemini for recommendations
- Turn existing website pages into long-term traffic assets that compound
- Get transparent reporting without jargon or vanity metrics
What You Get Each Month
- SEO audit and prioritized action plan
- Google Business Profile setup or optimization
- On-page SEO for target service pages
- AEO content blocks and FAQ schema
- Local citation and directory clean-up
- Monthly rankings, traffic, leads, and AI-visibility report
SEO Pricing for Toronto & Canadian Businesses
Affordable SEO services do exist — the trick is knowing what is included before you sign. These are the ranges we most often quote; your exact number depends on your competition and service area, so we confirm it after a free audit. For a broader view of how we price all services, see our pricing page.
Local Foundation
$800–$1,500/month
Single-location service businesses building their base.
- Google Business Profile optimization
- Citation & directory clean-up
- On-page SEO for up to 5 pages
- AEO foundations: FAQ schema + llms.txt
- Monthly rankings & calls report
Growth
$1,500–$2,500/month
Businesses ready to expand across the GTA — and into AI answers.
- Everything in Local Foundation
- 2–4 content pieces per month
- Review generation workflow
- Landing pages for 2–3 GTA cities
- AI-visibility tracking (ChatGPT, Perplexity, AI Overviews)
Competitive / National
$2,500+/month
Multi-location, ecommerce, or national-scope campaigns.
- Higher-volume content production
- Local links & digital PR
- Multi-location map strategy
- Ecommerce or national keyword scope
- Custom reporting cadence
All plans are month-to-month after an initial 90-day runway. One-time SEO audits and Google Business Profile setups are quoted separately — usually $500–$1,500 CAD depending on site size.
Local Roots in Toronto, Reach Across Canada
We run SEO from 1315 Finch Ave W in North York, which means we understand the neighbourhoods your customers search from: Downtown Toronto, Scarborough, Etobicoke, Vaughan, Markham, Richmond Hill, Brampton — and Mississauga, where we run dedicated local SEO campaigns for businesses competing west of the Humber. The same team runs national and ecommerce campaigns for businesses across Canada, where the AEO and GEO layers matter most. Our local SEO work pairs naturally with SEO-friendly web design — your site and your rankings are planned together, not bolted on later.
Want to do some of the work yourself first? Our local SEO Toronto 90-day playbook covers the exact sequence we run for clients, and our guide to what a website costs in Toronto explains how SEO foundations should be budgeted into any rebuild.
See real results in our portfolio, or contact us for a free audit and a custom SEO quote.
SEO, AEO & GEO Services — FAQs
Request a Quote — SEO Optimization
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Tell us your service area and top competitors. We'll audit your site — classic rankings, AI-answer visibility, and maps — and come back with the highest-impact fixes for your business.
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