Bafantangrigu - B2B Anime Merchandise Wholesale Platform
Digitex Crew developed Bafantangrigu(八番堂日谷), a responsive Chinese-language B2B ecommerce platform for a client serving anime-merchandise retailers worldwide. Built with Next.js, the website organizes a large wholesale catalog of authentic Japanese figures, plush products, badges, acrylic stands, cards, collectibles, apparel, decorations, and lifestyle goods. Buyers can search by product name, JAN code, or series; browse categories and active series; view stock information and wholesale pricing; create an account; save products to a wishlist; manage a cart; place orders through the checkout workflow; and access account, order, shipping, FAQ, and support areas. The interface is optimized for desktop and mobile and uses a clean coral visual system aligned with the AniSmile brand.
LIVE PREVIEW
Key Results
Delivered a responsive B2B wholesale storefront for the Chinese market.
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Organized a catalog containing 195
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000+ products and 30+ active series.
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Added product
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JAN-code
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category
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and series-based discovery workflows.
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Implemented customer accounts
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wholesale pricing
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wishlist
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cart
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checkout
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orders
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and support navigation.
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The Challenge
The client needed a scalable Chinese-language wholesale platform capable of presenting a large and frequently updated Japanese anime-merchandise catalog. Retail buyers needed to find products quickly across many categories and series, understand availability and wholesale terms, save items, manage orders, and complete the purchasing journey on both desktop and mobile. The experience also needed to communicate authentic sourcing, Japan-direct fulfillment, and international B2B service without overwhelming users.
Our Solution
Digitex Crew designed and developed a full-stack Next.js ecommerce experience with a responsive coral-and-white interface. We structured the catalog around product search, JAN-code lookup, categories, series, brands, featured items, and in-stock inventory. We added account registration, wholesale-price access, wishlists, cart management, checkout, order history, shipping information, FAQs, and customer-support pathways. The architecture and interface were designed to support a growing catalog while keeping product discovery and purchasing clear for Chinese-speaking wholesale buyers worldwide.